Syracuse University - Executive Director of Content Strategy Division of Marketing
Company Information
Syracuse University
United States
Syracuse, New York 13324
Contact Information
Edgar Johnson
ejohns43@syr.edu
315-443-3656
Job Details
Job title: Executive Director of Content Strategy Division of Marketing
Date posted: July 27, 2023
Posting expires: October 31, 2023
JOB DESRIPTION
The Executive Director of Content Strategy (ED) is the lead content strategist, working in partnership to mine the campus and University constituencies for dynamic stories and content. The ED plays a central and strategic role within the Marketing Division, identifying outstanding opportunities to advance the University’s brand and marketing efforts through storytelling. A strategic dot-connector and relationship builder, the ED works closely with the Marketing Strategy team to deeply understand target audiences, to ensure we are reaching them through the right channel, at the right time, with the right content. The ED has three primary roles: 1. Developing and implementing a goal-advancing strategy for researching, gathering and producing channel-agnostic content 2. Working collaboratively across the various channels to bring our brand to life in a consistent, cohesive and compelling way and 3. Leading day to day operations of a dynamic, high performing, content team. The ED is Editor-in-Chief of the Syracuse University magazine. Serves as a member of the CMO's leadership team and has additional leadership responsibilities within the team.
QUALIFICATIONS
A bachelor’s degree and a minimum of 12 years of relevant professional experience, demonstrating strong leadership skills and a strong grasp of modern marketing practices. A minimum of 7-10 years in a content strategy leadership role, leading practice development within teams, with specific experience with content marketing platforms.
TO APPLY PLEASE FOLLOW : https://www.sujobopps.com/postings/97679
POSITION WILL REMAIN OPEN UNTIL FILLED.
Application link: https://www.sujobopps.com/postings/97679
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