MathWorks - Senior Web Analyst
Company Information
MathWorks
United States
Natick, MA
Contact Information
Job Details
Job title: Senior Web Analyst
Date posted: November 04, 2025
Posting expires: November 04, 2026
An excellent opportunity exists at MathWorks for an experienced Web Analytics professional. You will be part of a global, growing analytics team driving digital marketing efforts with data. You will configure and manage web analytics tools, analyze site and marketing campaign performance, and deliver clear, actionable reports to key stakeholders. This role translates complex web data into insights that drive business decisions and digital strategy. Strong collaboration, technical expertise, and data storytelling are essential.
MathWorks has a hybrid work model that enables staff members to split their time between office in Natick, MA and home. The hybrid model provides the advantage of having both in-person time with colleagues and flexible at-home life optimizations.
Role & responsibilities:
Build, maintain, and automate reports and dashboards to deliver actionable insights on web performance and user behavior.
Design and analyze A/B tests and web personalization campaigns to inform optimization strategies and guide business decisions.
Demonstrate deep expertise in digital analytics platforms and A/B testing tools such as Adobe Analytics and Google Analytics.
Utilize SQL, Power BI, and Snowflake data warehouse for advanced data analysis, visualization, and reporting.
Collaborate with cross-functional teams to translate data findings into strategic recommendations for website improvements.
Ensure data integrity and best practices in managing web analytics and reporting systems.
Minimum qualifications:
A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or equivalent experience) is required.
Visa sponsorship will not be provided for this position.
Candidates for this position must be authorized to work in the United States on a full-time basis for any employer without restriction.
Proficiency with web analytics tools
Additional qualifications:
Experience with Web Analytics and SQL
Experience debugging web data collection and configuration
Hands-on experience in using Adobe APIs and JavaScript will be a plus
Exceptional interpersonal skills; able to influence decision-makers; able to operate in a collaborative, cross-functional environment
Experience with A/B testing
Experience using Gen AI or AI Agents
Experience working with a global team
Application link: https://www.mathworks.com/company/jobs/opportunities/36383-senior-web-analyst.html
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